Tracking
How is traffic tracked?
We partner with Impact to track all traffic coming from the links you have generated to Skyscanner, and to pay you a share of commission for the traffic you're sending to our supply partners.
You should have been setup on Impact when onboarding to the Skyscanner Affiliate Program, and your Impact Ids will have been validated by us.
If you already have your tracking integration using the legacy associateid parameter, we will still
support this and map the legacy parameter to the Impact parameters automatically. However, we discourage
using it for new referral links, as it will become fully deprecated eventually.
Tracking Parameters
| Parameter | Required | Description |
|---|---|---|
mediaPartnerId | REQUIRED | Your Impact partner ID as found at Impact.com. |
adId | OPTIONAL | This is an Impact ID used to identify your ad type. If none is provided, 1477112 will be used. This will be reported on Impact as Other Referral. |
utm_term | OPTIONAL | Additional alphanumeric tracking parameter you can add to your text links for additional tracking. This will be reported on Impact as Sub Id 2. |
Do not include PII data (like customer emails) in your tracking parameters. If you are a cashback or subnetwork partner, please get in touch with your account manager.